Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving the technical and written content of a website in order to make it more search engine friendly. This involves creating or modifying a website so that it can be read and indexed by search engines, and ultimately appearing among the top organic results of a search engine so increasing your website visibility.
Is the SEO process difficult?
The process can indeed be a complex one, however the underlying idea is simple: make it easier for search engines to find your website, so that your potential customers reach your website, rather than your competitors'! By "organic results" we mean the top non sponsored link on a results page.
Watch the following video to gain an insight as to how part of the optimisation process takes place:
In the screenshot below, the highlighted result is the top "organic" result for this randomly selected keyword. In our extensive experience, this is the link consumers are most likely to click on first.
So how do Search Engines find my website?
Search Engines such as Google or Yahoo! send computer programmes known as "Spiders" or "Robots" to scan websites. Organic search results are driven primarily by the way these Spiders index the information; making your website easily accessible to the spiders will significantly improve your rankings. Organic Results are not influenced by any payments made directly to the search engines themselves.
What do Search Engine Optimisation Consultants do?
Webvisibility.co.uk are Search Engine Optimisation consultants: it is our task to help present these Spiders with the information they are looking for, so that your website appears high up for relevant searches by your potential customers. Web positioning is a key goal of SEO, and can significantly aid in the business website development process.
For more detailed information on this, please see our SEO Services to see how we can give you a high website ranking.
Is there anything else I should know?
Search Engine Optimisation is a long term investment. Although you may see results almost instantly when we undertake work for you, the real benefits of an increased search engine ranking will be seen after several weeks or months. We believe if you are not on the first few pages of Google for terms related to your business, you may as well not be on there at all (iProspect, April 2006). Given the ever increasing number of web users employing search engines as their primary research tool to find new products and services, what better time to let us help you achieve your online marketing goals?