Lead Generation through SEO
SEO is an excellent method of marketing because it allows your customers to find you, these people find you because they were looking for you and therefore have an interest in what you do.
By using contact forms through your website and effectively optimising it to appear for specific keywords, you can generate significant marketing and sales leads with little effort in the long-term.
How to generate leads through your website
Set your website a goal, it may to haev visitors sign up to a newsletter, request some information or download a brochure.
Each of these goals allow you to collect some information about your website visitor.
Use this information along with website analytics and you have an excellent source for lead generation.
However, lead generation in this manner is only effective if the traffic visiting your website is qualified (interested), and to gain this qualified traffic you need to optimise your website, and this needs to be done well.