Customer Profiling through SEO
Customer profiling is a very useful sales and marketing tool, you can segment your market, and develop your target market to the most valuable clientele.
Search Engine Optimisation can help you in this by driving qualified traffic to your website. A good analytics package can capture data about your website visitors and enable you to analyse the types of people visiting your website.
If you use this alongside a specialise customer profiling tool, you can collect extremely valuable data about the types of people that are interested in your company which will allow you to target your marketing efforts at them, improving your efficiency dramatically.
Again to see the best results from this method, you need good traffic visiting your website, and the best way to achieve this is through Search Engine Optimisation, especially if you are operating in a niche market.