Gain a Competitive Advantage through SEO
Research has shown that Search Engine Users do not look past the first three pages of results on a given search, if you do not appear within these results for a keyword related to your company, you may be losing customers.
Appearing high in the search engine rankings, gives search engines users a good image of your company, providing the term they search is relevant to your company.
If a customer searched for a term, for example, "egyptian cotton sheets", and your company, a seller of Egyptian Cotton Sheets appeared in the first page of results, the customer is likely to believe your company is high quality, because they found exactly what they were looking for easily, first time. This makes them more likely to purchase from you.
Having a good ranking online, also provides you with a competitive advantage against your offline competitors, as a large proportion of shoppers research products online before purchasing, if they find you online but not your competitor, they are more likely to purchase from you.